Thursday, September 13, 2007

Discover Your Inner Economist review

I'm a fan of Freakonomics, and I found Tyler Cowen's blog, Marginal Revolution, through them. Tyler's latest book, 'Discover your Inner Economist', is significantly different than Freakonomics. It takes some of the quirks of economics as a given, like the inadequacy of the 'perfectly rational consumer' model of a person. It has short sections that are easy to read, but each caused me to examine myself or the behavior of others around me in a new light. I changed where I went with a friend to lunch yesterday based on this book, and I had a brand-new dish in a Korean Barbecue restaurant that was delicious, even though I was in a strip mall next to a tire outlet. A small thing, but positive and worthwhile. I found this book filled with other examples like this. Highly recommended.
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